About Guillem Roig Collell

Guillem Roig is COO at Barefoot You, where he combines his experience in management, strategy, and marketing with his passion for financial education and sustainable businesses.

Before joining Barefoot You, he co-founded Balio.app, a personal finance training community and platform with thousands of users.

Guillem has a solid background in business analysis and strategic marketing, having worked as a Business Analyst at IQVIA Spain and as an author for the projects Hola Inversión and La Hormiga Capitalista.

His approach combines analytical rigor with an entrepreneurial and practical mindset, helping companies and individuals make more conscious decisions about their money, time, and purpose.